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Fundraising strategy

Road Map to Revenue Diversification

A stronger revenue mix starts with knowing where your funding comes from—and building the relationships behind it.

Editorial summary of a published Alloy article. Read the full article for its complete context.

Know your mix

Alloy’s article explores how different funding streams shape a nonprofit’s ability to grow and adapt. Begin by reviewing the sources you rely on and considering what would happen if a major source changed. Bring finance, development, leadership, and board members into the conversation.

Plan for change

A balanced budget and available cash are different things. Track how revenue sources change over time, listen to funders’ plans, and set goals for diversifying support. Relationships help organizations anticipate changes and make practical plans for sustainability.

Big things begin
with a conversation.

Let’s join forces